Agoda Maps - Web Redesign
Optimizing the map experience across all the platforms. Partnering with a PM and a product designer to test out incremental hypothesis while shape the long term product vision. Think big and take small steps.
Timeline
Sep 2017- Mar 2018 (6 months)
My Role
Leading the Maps UX with a product designer on the team
Shape the roadmap with PM, researcher, and engineers
Phase 1 (2017 Q4) - Fixing the basics UX
Popup
Sort & filter
Card redesign
Pin redesign
Map centering
Interaction with map
Favorite
Phase 2 (2018 Q1) - Boost traffic & enhance POIs
Map awareness & discoverability
POI search
Map related content
Redo search behavior
Display landmarks
Display city center
Distance to POI
Phase 3 (2018 Q2) - North Star UX
Compare properties on map view
Property preview
Shorter the booking funnel
Before and after redesign
Left (Sep 2017), Right (Mar 2018)
Phase 1 - Fixing the basics
Nailing the basics and enhance the UX by testing each design hypothesis to track and learn
Showing the most critical info - image, review, price and star rating
Infinite scrolling and improve empty state
Phase 2 - Boost traffic & enhance POIs
Boost map usage
POI search - Start with a fake door test to gauge user interests
Real implementation - conversion positive (+60 IBPD)
Airport pin
Property nearby POIs
Phase 3 - Developing the North Star
After 2 quarters of learning the product, developing the vision and how it works with the entire funnel
Design goal
Improve POIs display and neighborhoods info
Property preview on Map
Shorten the booking journey
Framework A - Map & list hybrid view
Framework B - Static map & side filter
