Post Booking Experience
Revamp of the post booking experience including My profile, My bookings, Amendment, Gift Card management, Payment details, and login pages. The goal was to not only converge the legacy pages into single platform, and also optimize the UX flow and system logic.
Timeline
Design & development: 1 year
(Jul 2016 - Jul 2017)
My Role
Product Designer (E2E)
Team
PM, Dev scrum team
Product issue
Legacy and inconsistent experience - 3 different post booking pages (My Bookings, Amend Bookings, Gift Card pages)
Design Principles.
Design for Scale
Update the 2 legacy pages to clean up, unify, and modernize the product. Provide scalable solution for future to expand and scale
Clear Navigation
Navigate through all the post booking products - My Bookings, Inbox, Review, Loyalty Program, Profile
Familiarity
Use similar card structure as hotel cards so users don’t have to relearn. Information architect the card structure where users can know their booking status at a glance
Account management flow redesign
Email verification
OTP varification
End Result
Revamping the entire product and migrated to a consistent UX
My Bookings page
Easy access to frequently used actions
Card info structure hierarchy
Contextual timeline and location
Amend Bookings page
Contextual amendament actions
Explicit hotel and room cards
Detailed price breakdown
Sign in page
Profile page
Gift Card page
Learnings.
This project was an early yet comprehensive project I did at Agoda where it honed my hard skill around interaction and complex payment status and user flow. I needed to think a lot of edge cases, sign in, sign up flow, information architect. And cultivated my soft skills around stakeholder management, project management where I owned the end to end experience and required communication with PM and devs. This was a project where I really grew and learnt a lot which then becoming a foundational project helping me become a solid product designer.
Key Achievement.
2017 Jul - Launch the MMB redesign and built strong collaboration with product/IT team
Reduce agent touch points significantly
Late 2018 - agoda quickly accomplished the loyalty program with its componentize solution